Samsung launches new display campaign in the UAE for football feason
Samsung Gulf Electronics announced the official rollout of a limited-time TV campaign in the United Arab Emirates, intentionally timed to intercept the launch of the international football calendar. The targeted retail push empowers consumers to systematically advance their living room computing and visual environments, returning instant purchase markdown discounts tracking up to 25% on select high-performance screens.
Active through July 17th, 2026, the seasonal promotion anchors up to 12 months of complimentary multimedia streaming benefits, driven by an exclusive enterprise partnership alongside regional broadcasting leader TOD by beIN to deliver direct, uncompromised access to the FIFA World Cup 2026.
Securing the central focus of the consumer upgrade matrix is the OLED S95F, Samsung’s definitive flagship 4K OLED screen engineered to transform high-speed live athletic broadcasts into sharper, fully immersive events. The dynamic terminal integrates native “AI Football Mode Pro” subroutines; the localized software detects exactly when an active football match is streaming, instantly prioritizing computing loops to elevate the picture.
Beyond live sporting infrastructure, the OLED S95F delivers enterprise-grade performance for home gaming and daily media consumption. Upgraded Glare Free film configurations minimize light bounce inside bright, sunlit rooms, while internal OLED HDR Pro technology pushes higher nit value highlights paired with deep black layouts.
For interactive gaming configurations, the panel natively interfaces with Motion Xcelerator 165Hz hardware processing, AMD FreeSync Premium Pro synchronization, and NVIDIA G-Sync firmware compatibility to minimize tearing artifacts under high graphics load. The physical footprint deploys the minimalist Infinity One Design, consolidating structural cabling ports through the external One Connect Box to secure a clean home setup.
For enterprise consumers or home cinema enthusiasts looking to maximize field of view metrics, Samsung’s high-tier 115-inch and 100-inch Neo QLED screens provide high scaling options. Driven by the proprietary Vision AI, these large-scale monitors continuously parse live pixels and acoustic waves, intelligently shifting parameters to map sound fields and visual output across multiple entertainment variations.
Through the dedicated TOD by beIN commercial channel integration, eligible device buyers capture access passes configured across separate digital consumption layouts. The standard World Cup Pass permits concurrent live streaming of the FIFA World Cup 2026 across up to two devices terminals simultaneously, while standard mobile options are confined to a single unique terminal under load.
The World Cup Only Pass provides access to the complete matching tournaments supplemented by one full year of general platform entertainment. Fans can engage with the matches using TOD by beIN’s advanced platform tools, which encompass high-fidelity MultiView streaming, 4K/HDR native output rendering, interactive time-scrubbing timelines, live data interaction layers, and automated real-time match highlight clips. Beyond matchday streaming, the platform unlocks a deep on-demand repository of premium Arabic, Turkish, and Western media properties.
“Football has a way of bringing households together, and the TV sits at the heart of that gathering,” stated Vineet Kumar, Head of Visual Display Division at Samsung Gulf Electronics. “With this campaign, we are putting the OLED at the center of the living room. Designed around picture quality, AI Football Mode Pro, and Glare Free technology that holds up in any lighting, OLED TV delivers the experience UAE fans want when it matters most.”
























