CPX Holding unveils new corporate identity to support future growth plans

CPX Holding, a trusted Abu Dhabi-based provider of comprehensive cyber and physical security solutions, announced the commercial reveal of its refreshed brand identity. The design update marks a defining evolutionary milestone as the entity steps into its subsequent phase of regional infrastructure growth. The updated identity mirrors the corporation’s scaling capability and future-readiness, expanding its baseline operations to insulate critical national infrastructure while backing the UAE’s macro ambitions to lead secure, artificial intelligence-driven digital transformation frameworks.

Anchored explicitly around the corporate operational promise, Secure what’s next, the repositioning charts a decisive transition away from legacy reactive defense models toward proactive, threat-intelligence-led cybersecurity. The strategic transition moves past standard cybersecurity constraints, introducing a forward-looking paradigm engineered to map out emerging threat vectors before they scale, allowing enterprise organizations to safely manage the structural complexities of fast-moving AI native architectures with total operational confidence.

Inaugurated in 2022 as an operating company under the G42 technology umbrella, CPX has expanded into a reliable end-to-end cyber and physical asset protection provider across the United Arab Emirates:

• National Transformation: Delivered technical consulting and protection layers across 14 separate UAE national transformation initiatives.
• Client Portfolio: Defended the digital networks of more than 200 public and private sector institutional clients.
• Strategic Scaling: Harnessed coordinated internal organic expansion alongside calculated corporate acquisitions to upgrade cross-border workflows across targeted threat intelligence, managed security services (MSS), and heavy infrastructure protection.

Supported by a technical workforce of approximately 600 cybersecurity experts, CPX is simultaneously driving investments into domestic talent development and technical capacity building. This operational commitment helps nurture localized cyber expertise, strengthening the sovereign digital talent ecosystem in absolute alignment with the UAE’s long-term strategy to anchor sovereign technology assets and secure resilience across critical economic sectors.

This brand refresh represents more than a new identity. It reflects a future facing outlook and readiness for what comes next, said Hadi Anwar, CEO of CPX. As the UAE advances its vision to become a global leader in digital innovation and resilience, cybersecurity is no longer a support function but a national priority. Our evolution reflects that shift. We are strengthening our AI driven capabilities, investing in talent and expanding our role in securing the systems that power economic and societal progress. This is the next chapter of our growth and our commitment to the nation we serve.