“Design You Can Feel” – ASUS showcases the future of laptop design at “Dubai Design Week”

At Dubai Design Week 2025, ASUS unveiled its new exhibition, Design You Can Feel. In the latest exhibition, emotion, functionality, and innovation are colliding to shape the future of personal technology, featuring the exclusive Zenbook Ceraluminum™ Signature Edition and the world’s lightest Copilot+ PC, the Zenbook A14.

Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces the traditional tech display with a sensory journey, spotlighting not just what ASUS builds, but also how it makes people feel. It is a rare chance for consumers to get up close, try the devices, and even purchase them at exclusive Design Week prices.

“Zenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we’ve reached a new era — one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,” said Coraline Lin, Marketing Director of ASUS.

ZENBOOK CERALUMINUM™ SIGNATURE EDITION

The centerpiece of the exhibit, crafted from ASUS’s proprietary Ceraluminum™, a material that blends the durability of ceramics with the weightlessness of aluminum. Available in four finishes inspired by nature, this ultra-premium collectible edition laptop was built to redefine what luxury tech feels like. The tactile experience is unforgettable — and so is the fact that visitors can purchase it on-site.

Visitors can also explore the AL-FORM Furniture Range — a collection of sculptural chairs that explore the materiality of Ceraluminum™. One chair in the collection is made entirely from Ceraluminum™ — and visitors are encouraged to touch, guess, and interact. It’s design that tells a story — and acts as the perfect lead-in to a purchase moment.

To complement the experience, a bespoke Ceraluminum™ Bukhoor burner adds a UAE-inspired sensory layer to the space — signaling ASUS’s deep respect for local culture while showcasing just how far the material can go.

 INTERACTIVE HIGHLIGHTS

“Thincredible Table”

A hands-on disassembly experience where visitors can explore what makes ASUS laptops ultra-thin, ultra-durable, and ultra-desirable — from board design to external finishes. The more visitors understand what’s inside, the more they’ll want to own one.

SUSA by Future Facility

A conceptual piece redefining device interaction — made from oxidized Ceraluminum™ and powered by AI. It challenges everything we know — and want — from modern devices.

Tech-Art Installation by Dr. Ahmad AlAttar

A brainchild of Emirati roboticist and artist Dr. AlAttar, this immersive artwork transforms touch into sound — a symbolic bridge between human emotion and machine response. It embodies ASUS’s message: the future of tech is alive, reactive, and emotional.

EXCLUSIVE DESIGN WEEK OFFERS — AVAILABLE ON-SITE AND ONLINE

For the first time, ASUS is uniting a design exhibition with a purchase campaign. Visitors can shop exclusive deals of up to AED 2,000 off on select Zenbook and ProArt laptops — both in-person and through the ASUS eShop.

Featured devices include:

• Zenbook S16 (UM5606) – 16” Copilot+ powerhouse
• Zenbook DUO (UX8406CA) – Dual-screen innovation
• Zenbook A14 (UX3407) – The world’s lightest Copilot+ PC
• ProArt P16 (H7606) – Creator-grade performance
• ProArt PZ13 (HT5306) – Versatile 2-in-1 detachable
• ProArt PX13 (HN7306) – Convertible creator experience