What Does Autonomous Driving Need Beyond Technology?
As autonomous driving technology advances, the challenge extends beyond the capabilities of the vehicle itself: how can the industry build an ecosystem that delivers safety, earns consumer trust and keeps pace with regulatory requirements?
In an exclusive interview with MENA TECH, Luis De La Cruz, Managing Director of Digital Services and Experiences at General Motors Africa and Middle East, discusses the foundations needed to support adoption across the region—and why dialogue between automakers, technology developers, regulators and local partners is essential.
De La Cruz explains how trust depends on transparency about what these systems can and cannot do, rigorous safety validation and consistent standards across the industry. He also explores the role of OnStar in developing connected services and discusses plans to introduce Super Cruise, GM’s hands-free highway driving system, in the region as a step toward higher levels of autonomy.
The conversation examines GM’s approach to developing vehicles as an integrated system, bringing together hardware, software, artificial intelligence and battery innovation, with safety guiding every stage from design and engineering to manufacturing and operation.
