Logitech brings RISE 2026 partner program to Cairo with more than 150 attendees

Logitech will hold its annual Partner Connect Program, RISE 2026, in Cairo from October 6 to 8, bringing together more than 150 partners from across the Middle East and Africa. The company describes the event as one of its largest channel partner gatherings in the region.

Now in its third year, the global channel partner program is designed to improve the partner experience by providing access to Logitech’s B2B portfolio, simplifying program management, and offering incentives and benefits. At RISE 2026, Logitech plans to outline its corporate and channel strategy and discuss opportunities to support its partner ecosystem.

Murad Ali, Head of Middle East & Central Asia at Logitech for Business, said partners play an important role in the company’s regional growth through their relationships with customers and the market feedback they provide. He said RISE gives Logitech an opportunity to recognize their contribution, understand evolving regional needs, and share future plans.

Jawad Jalabane, Head of Africa at Logitech for Business, said partners across Africa contribute local market knowledge and customer insight that help shape the company’s strategy. He added that RISE 2026 provides a platform for direct engagement with partners from the continent and for discussions around market-specific opportunities and needs.

Integrated solutions for smarter workspaces

Logitech said its video collaboration portfolio is designed to remain compatible across major platforms while supporting hybrid working environments. The company said its workplace devices have been developed based on customer feedback around collaborating effectively from different locations.

Attendees at RISE 2026 will be able to see Logitech’s workplace portfolio, including Rally AI Camera and Rally AI Camera Pro, as well as Rally Board 65. The event will also showcase personal workspace products including MX Master 4, Zone Wireless 2 ES, and the Signature Solar Slim+ K980 keyboard.

Logitech Spot, an AI-powered environmental room sensor, will also be demonstrated. According to Logitech, the device uses real-time environmental insights to help organizations understand conditions in meeting spaces.

Partners will also see the recently launched Zone Vibe Pro headset, which includes Active Noise Cancellation and AI-powered voice isolation. Logitech said it will additionally introduce new tools designed to help partners improve customer support.