Targeted ads are coming for ChatGPT soon, as OpenAI pushs for revenue
ChatGPT will begin testing advertising in the United States in the coming weeks, with ads appearing for logged-in adults using the free tier and the ChatGPT Go subscription tier, according to the company. However, ChatGPT Plus, ChatGPT Pro, ChatGPT Business, and ChatGPT Enterprise will remain ad-free for now.
The initial format places ads at the bottom of a ChatGPT answer when a relevant sponsored product or service is tied to the current conversation. Ads will be clearly labeled and visually separated from the main response. Users will be able to dismiss an ad, provide feedback, and see why an ad is being shown.
OpenAI set out principles for how the ads test will work inside ChatGPT. The company stated that ads will not influence ChatGPT’s answers and that conversations with ChatGPT will remain private from advertisers. OpenAI also stated it will not sell user data to advertisers.
The ads test includes guardrails around age and sensitive topics. Ads will not be shown in accounts where the user indicates they are under 18, or where OpenAI predicts the user is under 18. Ads will also not be eligible to appear near sensitive or regulated topics, including health, mental health, and politics.
OpenAI also said users can control ad personalization. Users can turn off personalization and clear the data used for ads at any time. OpenAI also stated it does not optimize for time spent in ChatGPT.
The ad rollout comes alongside the global expansion of ChatGPT Go. In the United States, ChatGPT Go costs $8 per month and sits between the free tier and ChatGPT Plus. OpenAI said Go is designed for people who want expanded access to its latest model, GPT-5.2 Instant, and it includes 10x more messages, file uploads, and image creation than the free tier, plus longer memory and a larger context window.
OpenAI also launched ChatGPT Translate, a standalone web tool that supports translation across 50+ languages and includes style presets such as “more fluent,” “more business formal,” and “academic.”
