Businesses want to adopt AI… but many don’t know where to start.
Between major investments in infrastructure and the need for applications that deliver real business value, important questions emerge: How do companies choose their starting point? And how can small and medium-sized businesses access the technology they need to adopt AI?
In this interview with MENA TECH, Ata Hallak, Sales Lead for Saudi Arabia at AMD, discusses the needs of the Saudi market and the growing demand for AI solutions across sectors including fintech, hospitality, and healthcare.
Hallak also discusses AMD’s collaboration with HUMAIN on AI in a Box, a solution using AMD Instinct products designed to support businesses beginning their AI journey with the technology and guidance they need to take their first steps.
The conversation explores Saudi Arabia’s importance to AMD’s strategy in the Middle East, and how the company’s Riyadh office helps strengthen relationships with customers and partners while supporting the local ecosystem in line with Saudi Vision 2030.
We also discuss the race to develop data centers across the Gulf, the growing need for GPUs and CPUs, and how these investments can serve regional and global demand for AI. Hallak reflects on AMD’s first standalone participation at LEAP and what it signals about the company’s commitment to the market and its growth opportunities.
