AI is changing how fans experience the game.
In an exclusive interview with MENA TECH, Nina Walsh, Global Leader for Industry Business Development across Media, Entertainment, Games and Sports at Amazon Web Services (AWS), discusses how AI and cloud technologies are reshaping sports broadcasting, fan engagement, esports, and live entertainment.
Walsh explains how AI is helping deliver highlights almost instantly, automate content production, and turn massive volumes of live data into insights that help fans better understand what is happening during a game. In Formula 1 alone, AWS works with more than 1.1 million data points per second to help tell the story of a race in real time.
The conversation also explores hyper-personalisation — from following only your favourite player to receiving the right content at the right moment and on the right screen — as well as how agentic AI could transform the experience of attending major sporting events.
Walsh also discusses Saudi Arabia’s growing role in gaming and esports, and how technologies such as cloud and AI can help make major events like the Esports World Cup accessible to audiences anywhere in the world, in real time.
From smarter broadcasts and personalised highlights to immersive fan experiences, AI is increasingly becoming part of how the world watches, understands and interacts with sport.
