“This isn’t a region waiting for someone else to build the future. It’s building it.”
In an exclusive interview with Mena Tech, Dr. Ruba Borno, Vice President, Global Specialists and Partners at Amazon Web Services (AWS), discusses what it really takes for organizations to move AI beyond experimentation and turn it into measurable business impact.
Borno explains why simply deploying AI models and infrastructure does not automatically create value, and why the companies making the most progress are often those using AI to tackle their most difficult business challenges rather than chasing quick wins.
The conversation also explores the rapid growth of AI investment across Saudi Arabia and the UAE, the changing role of technology partners in the age of AI agents, and how leadership itself must evolve as AI reshapes the way decisions are made.
Looking ahead, Borno argues that the biggest transformation may not be about making individual tasks faster, but about fundamentally changing how organizations operate — allowing people to spend less time on repetitive coordination and more time on judgment, creativity, and complex decision-making.
