Emirates NBD launches Visa card art feature on ENBD X
Emirates NBD has launched a Visa personalized card art experience through its ENBD X Mobile Banking app, allowing Emirates NBD Visa cardholders to customize their cards with themed digital designs.
According to Emirates NBD, the feature was a first-of-its-kind Visa personalized card art experience in the UAE. Developed in partnership with Visa, the feature includes a curated portfolio of designs, including FIFA World Cup 2026-inspired artwork and Pep Guardiola card designs. Customers can browse available designs through ENBD X, apply them instantly, change them, or revert to previous designs at any time.
Once selected, the personalized digital card skins appear across Apple Pay, Google Pay, and Samsung Pay wallets. Emirates NBD said the feature is intended to turn payment cards from functional tools into a form of personal expression linked to customer identity, lifestyle, and key moments.
The solution is powered by Visa’s tokenization and digital credential capabilities. Emirates NBD said the technology ensures personalized card designs are securely and consistently reflected across physical and digital payment environments.
“Our award-winning mobile banking app, ENBD X, is built on the promise of delivering personalized, world-class experiences and designed to provide customers with a truly enriching banking experience,” said Rohit Garg, Group Head of Retail Products and Chief Digital Officer of Retail Banking and Wealth Management at Emirates NBD. Garg said the feature gives customers greater ownership over how they present themselves in digital payment environments.
Salima Gutieva, Visa’s VP and Country Manager for UAE, said Visa’s global partnerships, including FIFA, allow it to offer differentiated experiences to clients and cardholders. Gutieva said the partnership combines those assets with Visa’s tokenization capabilities to create secure and seamless payment experiences for customers in the UAE.
Emirates NBD said the launch aligns with the UAE’s ambition to lead in digital innovation and customer experience, and reflects demand for more personalized financial services. The bank also said it plans to expand the feature with new themed collections, including limited-edition collaborations and event-driven designs tied to key moments throughout the year.
