In this exclusive interview with Hyther Nizam, President of Zoho MEA, he explains how the company is accelerating digital transformation across the GCC and why the MENA region has become Zoho’s fastest-growing market globally. He highlights Zoho’s expanding enterprise presence, the success of the Zoho for Startups program that grants new businesses one year of free access to over 50 integrated applications, and the company’s partnerships with major government initiatives in the UAE and Saudi Arabia. Nizam also discusses Zoho’s proprietary Zia LLM, the growing maturity of AI adoption in the region, and how AI-driven tools will reshape daily business operations over the next few years.
![Brigadier Issam Ibrahim Al Awar, Acting Director of the General Department of Traffic at Dubai Police [left], and Mohamed Abdullah Al Ali, CEO of Parkin.](https://s3.eu-west-1.amazonaws.com/cdn.menatech.net/wp-content/uploads/sites/2/2025/10/fct083kx1k9150mpn-768x595.jpeg)
