Reinventing Digital Experiences for the AI Era
| An Interview with Sitecore

In this interview from GITEX 2025, we met with CEO of Sitecore, Middle East and Africa Suliman Gaouda who broke down how digital experiences are evolving in the age of AI and intelligent content. With more than 5,000 global brands using its platform, Sitecore has spent over two decades shaping how organizations deliver personalized, secure, and scalable digital journeys.
The discussion explores how organizations in government, financial services, travel, and retail are using digital experience platforms to improve engagement and deliver measurable business results. Gaouda highlights real use cases ranging from billion-dollar digital transactions on the UAE stock exchange to paperless citizen services and advanced content personalization across channels.
The conversation also covers the company’s focus on security, Arabic localization, regional skill development, outcome-driven partnerships, and the future of AI-powered content delivery. With investments exceeding $1.2 billion to reinvent its platform for emerging channels such as augmented reality and conversational AI search, Gaouda shares how Sitecore is preparing customers for the next wave of digital transformation.