In an extensive interview during GITEX Global 2025, Ahmed Abdi Omer, VP of customer experience at e& enterprise, discusses the changes underway in the CX industry amid the AI revolution. He talks about the importance of data, the human element, and how e& is working to embed AI even more deeply into its operations.
![Brigadier Issam Ibrahim Al Awar, Acting Director of the General Department of Traffic at Dubai Police [left], and Mohamed Abdullah Al Ali, CEO of Parkin.](https://s3.eu-west-1.amazonaws.com/cdn.menatech.net/wp-content/uploads/sites/2/2025/10/fct083kx1k9150mpn-768x595.jpeg)
