Geely\u2019s recent performance in the UAE stands out against broader market conditions. While the passenger vehicle market remained largely flat at approximately 324,000 units, the brand recorded 46% year-on-year growth, surpassing 13,000 vehicles sold nationwide, according to Dr. Andreas Schaaf, Director of Al Batha Automotive Group, which oversees Geely sales in the UAE.<\/p>\n
![\"Dr.](\"https:\/\/cdn.menatech.net\/wp-content\/uploads\/sites\/2\/2026\/02\/Untitled-design-179-700x467.jpg\")
Dr. Andreas Schaaf, Director of Al Batha Automotive Group<\/p><\/div>\n
\u201cWe grew 46% last year in a stagnant market, and for the first time, Geely has achieved over thirteen thousand vehicles in the UAE,\u201d Schaaf said. \u201cThat puts us at almost 5% market share.\u201d<\/p>\n
That performance propelled Geely into the UAE\u2019s top ten automakers by sales, overtaking several long-established American, European, and Korean brands. Schaaf continues: \u201cWe came from almost zero. Now we are number six in the market.\u201d<\/p>\n
Keeping the momentum long-term<\/strong><\/h2>\nDespite the strong results, Geely\u2019s leadership stressed that the performance is not a flash in the pan, but rather a sign that the company has reached a strategic inflection point. \u201cToday, we are at a very important strategic junction for the business,\u201d Schaaf said. \u201cWe believe we are entering a new era of mobility in the UAE.\u201d<\/p>\n
Rather than pursuing incremental expansion, Geely plans to establish a second independent business unit for electrified mobility, which will require a new structure and significant investment. \u201cWe will build up an entirely second business unit for new mobility vehicles,\u201d Schaaf explained. \u201cSeparate organization, separate outlets, separate dedicated staff, and massive investments.\u201d<\/p>\n
Organizational restructuring and global alignment<\/strong><\/h2>\n![\"Geely's](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
Geely’s UAE team<\/p><\/div>\n
At the group level, Geely is undergoing a significant structural transformation.\u00a0Tian Jinjun, CEO of Geely Auto Middle East, described the shift as a move toward operating as a single, globally integrated organization. \u201cBy the end of 2024, Geely Holding Group officially announced the Taizhou Declaration,\u201d Tian said about the global restructuring event that transformed Geely\u2019s business and was seen as a great push forward.<\/p>\n
In the Middle East, this resulted in the consolidation of previously separate regional teams. Tian explains that the company previously had multiple teams, each for Geely, Geely New Energy, Lynk & Co, and Zeekr. The plan is to combine them into a single, cohesive team.<\/p>\n
Global scale backing regional ambition<\/strong><\/h2>\nThe regional strategy reflects Geely\u2019s wider global ambitions. Tian highlighted the group\u2019s scale, noting: \u201cIn 2025, Geely Holding Group sold more than 4.12 million vehicles globally, ranking seventh worldwide.\u201d<\/p>\n
Looking ahead, the group has outlined an ambitious target for the end of the decade. Tian said, \u201cBy 2030, our sales target is 6.5 million, which would place us among the global top five.\u201d He also sat a very ambitious target for electrification: \u201cNew energy vehicles will contribute around 75% of sales volume globally by then.\u201d<\/p>\n
For the Middle East specifically, Tian framed Geely\u2019s strategy simply: \u201cWe do business here, so we must localize our products, localize the team, and establish the ecosystem for the local consumer.\u201d Concrete steps already underway include a regional spare parts hub and localized digital infrastructure. \u201cWe established our spare parts center in Jebel Ali Free Trade Zone to cut the lead time,\u201d Tian noted. \u201cAnd all vehicle data will be stored on local servers to protect consumer information.\u201d<\/p>\n
Tian also spoke about the regional variations and how the company modifies its cars to work across varying climates and regions: \u201cIn China, the temperature is not so high like here, so we must guarantee our vehicles are compliant with the climate, road conditions, and regulations of this market.\u201d<\/p>\n
A connected vehicle ecosystem<\/strong><\/h2>\nConnectivity was highlighted as a major differentiator for Geely\u2019s next phase. The company plans to introduce fully connected vehicle features across mainstream models, not just premium lines. \u201cThis year, three models will be connected,\u201d Tian confirmed. \u201cStep by step, all vehicles will have this function.\u201d<\/p>\n
Schaaf emphasized the customer value behind this move: \u201cFully connected vehicles add a lot of customer value. You usually see this in premium brands, but not in the mainstream market.\u201d<\/p>\n
Eyeing a top-three position<\/strong><\/h2>\nGeely\u2019s leadership made no attempt to downplay its ambitions in the UAE. \u201cThere is no reason why the number one, two, or three should stay the number one, two, or three,\u201d Schaaf said. \u201cWe have everything to overtake them.\u201d<\/p>\n
With a dual-track strategy, scaling a proven ICE business while launching a dedicated electrified mobility arm, Geely is positioning itself not just to grow, but to reshape its competitive standing in the region. \u201cThis is just the start of it,\u201d Schaaf concluded. \u201cThe future will look very different.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
After an outstanding year of outsized growth in the UAE auto market,\u00a0Geely\u00a0is repositioning itself for what its leadership describes as a fundamental shift in mobility, one that goes beyond selling more cars and toward building a parallel, electrified business ecosystem in the region. Speaking during a recent closed-door roundtable with regional media, Geely executives outlined […]<\/p>\n","protected":false},"author":254,"featured_media":451782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[],"meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[29330],"tags":[29373,29411],"audience-intent":[],"content-types":[],"country":[],"entity":[],"persona":[],"class_list":["post-451725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-electric-vehicles","tag-mobility"],"acf":[],"_links":{"self":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/comments?post=451725"}],"version-history":[{"count":0,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media\/451782"}],"wp:attachment":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media?parent=451725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/categories?post=451725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/tags?post=451725"},{"taxonomy":"audience-intent","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/audience-intent?post=451725"},{"taxonomy":"content-types","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/content-types?post=451725"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/country?post=451725"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/entity?post=451725"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/format?post=451725"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/persona?post=451725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Geely's](\"https:\/\/cdn.menatech.net\/wp-content\/uploads\/sites\/2\/2026\/02\/Untitled-design-177-700x467.jpg\")
Geely’s UAE team<\/p><\/div>\n
At the group level, Geely is undergoing a significant structural transformation.\u00a0Tian Jinjun, CEO of Geely Auto Middle East, described the shift as a move toward operating as a single, globally integrated organization. \u201cBy the end of 2024, Geely Holding Group officially announced the Taizhou Declaration,\u201d Tian said about the global restructuring event that transformed Geely\u2019s business and was seen as a great push forward.<\/p>\n
In the Middle East, this resulted in the consolidation of previously separate regional teams. Tian explains that the company previously had multiple teams, each for Geely, Geely New Energy, Lynk & Co, and Zeekr. The plan is to combine them into a single, cohesive team.<\/p>\n
Global scale backing regional ambition<\/strong><\/h2>\nThe regional strategy reflects Geely\u2019s wider global ambitions. Tian highlighted the group\u2019s scale, noting: \u201cIn 2025, Geely Holding Group sold more than 4.12 million vehicles globally, ranking seventh worldwide.\u201d<\/p>\n
Looking ahead, the group has outlined an ambitious target for the end of the decade. Tian said, \u201cBy 2030, our sales target is 6.5 million, which would place us among the global top five.\u201d He also sat a very ambitious target for electrification: \u201cNew energy vehicles will contribute around 75% of sales volume globally by then.\u201d<\/p>\n
For the Middle East specifically, Tian framed Geely\u2019s strategy simply: \u201cWe do business here, so we must localize our products, localize the team, and establish the ecosystem for the local consumer.\u201d Concrete steps already underway include a regional spare parts hub and localized digital infrastructure. \u201cWe established our spare parts center in Jebel Ali Free Trade Zone to cut the lead time,\u201d Tian noted. \u201cAnd all vehicle data will be stored on local servers to protect consumer information.\u201d<\/p>\n
Tian also spoke about the regional variations and how the company modifies its cars to work across varying climates and regions: \u201cIn China, the temperature is not so high like here, so we must guarantee our vehicles are compliant with the climate, road conditions, and regulations of this market.\u201d<\/p>\n
A connected vehicle ecosystem<\/strong><\/h2>\nConnectivity was highlighted as a major differentiator for Geely\u2019s next phase. The company plans to introduce fully connected vehicle features across mainstream models, not just premium lines. \u201cThis year, three models will be connected,\u201d Tian confirmed. \u201cStep by step, all vehicles will have this function.\u201d<\/p>\n
Schaaf emphasized the customer value behind this move: \u201cFully connected vehicles add a lot of customer value. You usually see this in premium brands, but not in the mainstream market.\u201d<\/p>\n
Eyeing a top-three position<\/strong><\/h2>\nGeely\u2019s leadership made no attempt to downplay its ambitions in the UAE. \u201cThere is no reason why the number one, two, or three should stay the number one, two, or three,\u201d Schaaf said. \u201cWe have everything to overtake them.\u201d<\/p>\n
With a dual-track strategy, scaling a proven ICE business while launching a dedicated electrified mobility arm, Geely is positioning itself not just to grow, but to reshape its competitive standing in the region. \u201cThis is just the start of it,\u201d Schaaf concluded. \u201cThe future will look very different.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
After an outstanding year of outsized growth in the UAE auto market,\u00a0Geely\u00a0is repositioning itself for what its leadership describes as a fundamental shift in mobility, one that goes beyond selling more cars and toward building a parallel, electrified business ecosystem in the region. Speaking during a recent closed-door roundtable with regional media, Geely executives outlined […]<\/p>\n","protected":false},"author":254,"featured_media":451782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[],"meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[29330],"tags":[29373,29411],"audience-intent":[],"content-types":[],"country":[],"entity":[],"persona":[],"class_list":["post-451725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-electric-vehicles","tag-mobility"],"acf":[],"_links":{"self":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/comments?post=451725"}],"version-history":[{"count":0,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media\/451782"}],"wp:attachment":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media?parent=451725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/categories?post=451725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/tags?post=451725"},{"taxonomy":"audience-intent","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/audience-intent?post=451725"},{"taxonomy":"content-types","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/content-types?post=451725"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/country?post=451725"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/entity?post=451725"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/format?post=451725"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/persona?post=451725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Connectivity was highlighted as a major differentiator for Geely\u2019s next phase. The company plans to introduce fully connected vehicle features across mainstream models, not just premium lines. \u201cThis year, three models will be connected,\u201d Tian confirmed. \u201cStep by step, all vehicles will have this function.\u201d<\/p>\n
Schaaf emphasized the customer value behind this move: \u201cFully connected vehicles add a lot of customer value. You usually see this in premium brands, but not in the mainstream market.\u201d<\/p>\n