{"id":451600,"date":"2026-02-02T08:50:17","date_gmt":"2026-02-02T05:50:17","guid":{"rendered":"https:\/\/menatech.net\/en\/?p=451600"},"modified":"2026-02-02T09:08:23","modified_gmt":"2026-02-02T06:08:23","slug":"the-entertainer-utilizes-aws-offerings-to-releases-a-new-ai-powered-app","status":"publish","type":"post","link":"https:\/\/menatech.net\/en\/the-entertainer-utilizes-aws-offerings-to-releases-a-new-ai-powered-app\/","title":{"rendered":"The ENTERTAINER utilizes AWS offerings to launch its new AI-powered mobile app"},"content":{"rendered":"<p style=\"font-weight: 400;\">Amazon Web Services (AWS)\u00a0revealed the next generation of digital lifestyle experiences through its collaboration with\u00a0The ENTERTAINER, the region\u2019s leading app\u00a0lifestyle savings app.<\/p>\n<p style=\"font-weight: 400;\">As\u00a0The ENTERTAINER\u00a0celebrates its\u00a025th anniversary, the company is evolving its mobile platform by leveraging\u00a0cloud computing\u00a0and\u00a0generative AI services from Amazon Web Services, transforming from a traditional app centered on BOGO offers into a\u00a0fully integrated lifestyle companion\u00a0that personalizes and enhances the user experience through artificial intelligence.<\/p>\n<p style=\"font-weight: 400;\">The upgraded mobile app introduces a new experience powered by\u00a0H.A.P.I.\u2122, a\u00a0bilingual conversation genAI assistant\u00a0powered by\u00a0Amazon Bedrock. This highly personalized assistant enables users to engage in natural conversations in\u00a0both English and Arabic, reshaping how customers discover exclusive offers, plan activities, and receive instant support.<\/p>\n<p style=\"font-weight: 400;\">Through natural conversational interactions, the bilingual AI assistant handles open-ended queries, understands user intent, and delivers personalized recommendations. Whether users are planning a family brunch or searching for daily activities, the assistant can build\u00a0custom itineraries\u00a0with relevant offers and automate routine inquiries, allowing customer service teams to focus on cases that require\u00a0human empathy and interaction. It delivers efficient automated support while enabling meaningful human engagement when needed.<\/p>\n<p style=\"font-weight: 400;\">These intelligent interactions are supported by a system of\u00a0four specialized AI assistants, all built on\u00a0Amazon Bedrock, a secure, flexible, and comprehensive platform for developing next-generation AI applications and agents. Working together, these assistants enhance the customer experience by handling complex requests, including:<\/p>\n<ul style=\"font-weight: 400;\">\n<li>a\u00a0Planner Assistant\u00a0that organizes detailed itineraries for inspiration-seeking users,<\/li>\n<li>a\u00a0Search Assistant\u00a0that retrieves relevant information about offers and merchants,<\/li>\n<li>a Knowledge Assistant that instantly answers FAQs from The ENTERTAINER\u2019s knowledge base,<\/li>\n<li>and an\u00a0Escalation Assistant\u00a0that seamlessly transfers complex inquiries to human customer service teams.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">To improve response speed, the backend infrastructure has been upgraded with an enhanced\u00a0Amazon OpenSearch cluster, leveraging\u00a0conversational AI,\u00a0semantic search, and\u00a0targeted and analytical search capabilities\u00a0to deliver faster, more accurate results for both search and knowledge assistants.<\/p>\n<p style=\"font-weight: 400;\">The system integrates with\u00a0Amazon Personalize\u00a0to deliver tailored offers and uses\u00a0Amazon Bedrock Guardrails to ensure safe, relevant customer service interactions.<\/p>\n<p style=\"font-weight: 400;\">Commenting on the collaboration,\u00a0Chris Erasmus, General Manager of\u00a0Amazon Web Services\u00a0in the\u00a0UAE and the Middle East &amp; North Africa (MENA)\u00a0region, said: \u201cWe are thrilled to work with\u00a0the ENTERTAINER as they celebrate a\u00a025-year\u00a0legacy by reinventing their customer experience through\u00a0Gen AI.\u201d He also added: \u201cThe ENTERTAINER is a prime example of a company making significant investments in AI\u00a0throughAWS\u2019s Gen AI capabilities to drive real business impact\u00a0and enhance customer experience.\u201d<\/p>\n<p style=\"font-weight: 400;\">Donna Benton, Founder and CEO of\u00a0The ENTERTAINER, said: \u201cFor 25 years,\u00a0the ENTERTAINER\u00a0has provided unbeatable value and\u00a0memorable\u00a0experiences to\u00a0our members.\u201d She also added: \u201cOur\u00a0collaboration\u00a0with AWS enables us to make this\u00a0vision a reality.\u201d\u00a0H.A.P.I.<sup>\u00a0TM<\/sup>\u00a0is\u00a0at\u00a0the heart of\u00a0our evolution,\u00a0combining\u00a0the best\u00a0and most relevant\u00a0offers\u00a0with\u00a0a smart, intuitive lifestyle companion. We are\u00a0utilizing\u00a0the power of\u00a0Gen\u00a0AI to anticipate our customers\u2019\u00a0needs.\u201d<\/p>\n<p style=\"font-weight: 400;\">The\u00a0ENTERTAINER\u2019s\u00a0reinvented AI-powered mobile app experience is available across\u00a0its operating markets in the Middle East, Africa, and Asia, including the UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, and\u00a0Singapore.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Web Services (AWS)\u00a0revealed the next generation of digital lifestyle experiences through its collaboration with\u00a0The ENTERTAINER, the region\u2019s leading app\u00a0lifestyle savings app. As\u00a0The ENTERTAINER\u00a0celebrates its\u00a025th anniversary, the company is evolving its mobile platform by leveraging\u00a0cloud computing\u00a0and\u00a0generative AI services from Amazon Web Services, transforming from a traditional app centered on BOGO offers into a\u00a0fully integrated lifestyle [&hellip;]<\/p>\n","protected":false},"author":254,"featured_media":451601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[],"meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[29330],"tags":[29405,29468],"audience-intent":[],"content-types":[],"country":[],"entity":[],"persona":[],"class_list":["post-451600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-enterprise-news","tag-middle-east"],"acf":[],"_links":{"self":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/comments?post=451600"}],"version-history":[{"count":0,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/451600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media\/451601"}],"wp:attachment":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media?parent=451600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/categories?post=451600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/tags?post=451600"},{"taxonomy":"audience-intent","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/audience-intent?post=451600"},{"taxonomy":"content-types","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/content-types?post=451600"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/country?post=451600"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/entity?post=451600"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/format?post=451600"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/persona?post=451600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}