{"id":438321,"date":"2025-11-06T09:38:04","date_gmt":"2025-11-06T06:38:04","guid":{"rendered":"https:\/\/menatech.net\/en\/?p=438321"},"modified":"2026-03-06T12:27:32","modified_gmt":"2026-03-06T09:27:32","slug":"design-you-can-feel-asus-showcases-the-future-of-laptop-design-at-dubai-design-week","status":"publish","type":"post","link":"https:\/\/menatech.net\/en\/design-you-can-feel-asus-showcases-the-future-of-laptop-design-at-dubai-design-week\/","title":{"rendered":"\u201cDesign You Can Feel\u201d – ASUS showcases the future of laptop design at “Dubai Design Week”"},"content":{"rendered":"

At Dubai Design Week 2025, ASUS unveiled its new exhibition, Design You Can Feel<\/em>. In the latest exhibition, emotion, functionality, and innovation are colliding to shape the future of personal technology, featuring the exclusive Zenbook Ceraluminum\u2122 Signature Edition and the world\u2019s lightest Copilot+ PC, the Zenbook A14.<\/p>\n

Held at Atrium Building 5 in Dubai Design District (d3), the interactive exhibit replaces the traditional tech display with a sensory journey, spotlighting not just what ASUS builds, but also how it makes people feel<\/em>. It is a rare chance for consumers to get up close, try the devices, and even purchase them at exclusive Design Week prices<\/a>.<\/p>\n

\u201cZenbook has always been about design that connects emotionally. With the Copilot+ PC lineup, we\u2019ve reached a new era \u2014 one where your device responds to you, understands you, and becomes a seamless part of your creative and personal life,\u201d said Coraline Lin, Marketing Director of ASUS.<\/p>\n

ZENBOOK CERALUMINUM\u2122 SIGNATURE EDITION<\/h2>\n

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The centerpiece of the exhibit, crafted from ASUS\u2019s proprietary Ceraluminum\u2122, a material that blends the durability of ceramics with the weightlessness of aluminum. Available in four finishes inspired by nature, this ultra-premium collectible edition laptop was built to redefine what luxury tech feels like. The tactile experience is unforgettable \u2014 and so is the fact that visitors can purchase it on-site.<\/p>\n

Visitors can also explore the AL-FORM Furniture Range \u2014 a collection of sculptural chairs that explore the materiality of Ceraluminum\u2122. One chair in the collection is made entirely from Ceraluminum\u2122 \u2014 and visitors are encouraged to touch, guess, and interact. It\u2019s design that tells a story \u2014 and acts as the perfect lead-in to a purchase moment.<\/p>\n

To complement the experience, a bespoke Ceraluminum\u2122 Bukhoor burner adds a UAE-inspired sensory layer to the space \u2014 signaling ASUS\u2019s deep respect for local culture while showcasing just how far the material can go.<\/p>\n

\u00a0INTERACTIVE HIGHLIGHTS<\/strong><\/h2>\n

\u201cThincredible Table\u201d<\/strong><\/h3>\n

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A hands-on disassembly experience where visitors can explore what makes ASUS laptops ultra-thin, ultra-durable, and ultra-desirable \u2014 from board design to external finishes. The more visitors understand what’s inside, the more they\u2019ll want to own one.<\/p>\n

SUSA by Future Facility<\/strong><\/h3>\n

A conceptual piece redefining device interaction \u2014 made from oxidized Ceraluminum\u2122 and powered by AI. It challenges everything we know \u2014 and want \u2014 from modern devices.<\/p>\n

Tech-Art Installation by Dr. Ahmad AlAttar<\/strong><\/h3>\n

A brainchild of Emirati roboticist and artist Dr. AlAttar, this immersive artwork transforms touch into sound \u2014 a symbolic bridge between human emotion and machine response. It embodies ASUS\u2019s message: the future of tech is alive, reactive, and emotional.<\/p>\n

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EXCLUSIVE DESIGN WEEK OFFERS \u2014 AVAILABLE ON-SITE AND ONLINE<\/strong><\/h3>\n

For the first time, ASUS is uniting a design exhibition with a purchase campaign. Visitors can shop exclusive deals of up to AED 2,000 off on select Zenbook and ProArt laptops \u2014 both in-person and through the ASUS eShop.<\/a><\/p>\n

Featured devices include:<\/p>\n