{"id":433714,"date":"2025-11-04T12:30:32","date_gmt":"2025-11-04T09:30:32","guid":{"rendered":"https:\/\/menatech.net\/en\/?p=433714"},"modified":"2025-11-11T16:46:53","modified_gmt":"2025-11-11T13:46:53","slug":"building-a-home-that-understands-you-lgs-product-philosophy","status":"publish","type":"post","link":"https:\/\/menatech.net\/en\/building-a-home-that-understands-you-lgs-product-philosophy\/","title":{"rendered":"A home that understands you \u2013 LG\u2019s product philosophy"},"content":{"rendered":"

Homes mirror how people live, think, and desire. The next step is to make them an extension of their owners\u2019 thoughts by adding intelligence. LG, the popular home appliance brand, leads this change. LG\u2019s vision for the future home is to make it smarter and more seamless. The vision goes beyond automation and app control; it\u2019s about creating what it calls Affectionate Intelligence\u2014a type of AI that combines technology with understanding.<\/p>\n

During a recent media trip to LG headquarters and facilities in Korea, the MENA TECH team took part in a roundtable in Seoul, where Ronald Ro, Vice President of the HS Platform Business Development Division at LG Electronics, explained how LG\u2019s ThinQ ecosystem is becoming more human-centered. The goal is not to create devices that only follow commands but to design homes that recognize routines, detect moods, and anticipate what\u2019s next. According to LG, the home should act more like a companion than just a collection of machines.<\/p>\n

From smart to empathetic<\/strong><\/h2>\n

For years, the \u201csmart home\u201d has been tech\u2019s favorite buzzword, but LG believes the phrase has become too broad. The company is now defining a new frontier. \u201cWhen you think about smart home and AI home, the connectivity part stays the same… but AI home is our approach to bringing different levels of data processing, personalization,\u201d Ro says.<\/p>\n

The focus isn\u2019t on complexity but on context, understanding who\u2019s speaking, what they need, and how to respond naturally. Instead of creating technology that commands attention, LG aims for intelligence that blends into the background and simply works.<\/p>\n

Engineering that learns<\/strong><\/h2>\n

\"\"<\/p>\n

Few companies have the hardware heritage that LG does. Its experience with motors, compressors, and inverters goes back decades, and those technologies continue to be central to its products. Instead of leaving that legacy behind, LG is building on it with added intelligence.<\/p>\n

A washing machine, for example, no longer just spins faster or quieter. It listens. Using AI DD sensors, it detects the fabric type, the dirt level, and even the user\u2019s habits, then automatically adjusts movement and water levels. The mechanical precision stays, but now it adapts in real time. According to Mr. Ro, this approach is LG\u2019s edge in the AI race.\u00a0<\/p>\n

ThinQ: the platform at the center<\/strong><\/h2>\n

\"\"<\/p>\n

Everything centers on ThinQ, the platform LG introduced in 2017. It has since become the digital backbone of LG\u2019s AI ecosystem. Now, it connects refrigerators, air conditioners, washers, and more into a unified network.<\/p>\n

In countries like Saudi Arabia and Egypt, ThinQ\u2019s popularity has surged. Monthly active users doubled in just two years, exceeding 800,000 by 2025. What fuels that growth isn\u2019t flashy features but everyday dependability: self-diagnosis tools, energy monitoring, and simple remote control. For many households, ThinQ has become as routine as checking messages on a phone.<\/p>\n

That expansion has also prompted LG to consider privacy more carefully. The company\u2019s LG Shield program manages encryption and anonymized data processing, making sure that each connected device respects the user\u2019s control.<\/p>\n

\u201cLongevity through intelligence\u201d<\/strong><\/h2>\n

\"\"<\/p>\n

\u201cEven if the product was purchased last year through ThinQ UP, you can use new features from 2025, as well as the new functions that will be released in 2026,\u201d Ro explains.<\/p>\n

ThinQ UP is a platform that transforms home appliances into adaptable systems. With software updates, users can add new features long after purchasing. For example, a washing machine might get a new cycle, a refrigerator could incorporate an energy-saving mode, or lighting might gain new controls.<\/p>\n

The idea is that products shouldn\u2019t go obsolete just because technology moves forward. If a home can stay current through updates, it saves users money and reduces electronic waste. LG calls it longevity through intelligence.<\/p>\n

Another part of LG\u2019s strategy for longevity is its ThinQ Care feature, an early-warning system integrated into LG\u2019s connected devices. This feature alerts users to minor behavioral changes that could signal or lead to future problems. The idea is to provide stress-free service without interruptions.<\/p>\n

From feedback to feature<\/strong><\/h2>\n

Some of LG\u2019s best ideas don\u2019t come from engineers; they often originate from customers, as Ro explains. Inside the ThinQ app, there is a feature called ThinQ Idea that allows users to suggest new functions directly. The company\u2019s product team reviews the submissions, and if an idea is suitable, it is developed and launched as an update.<\/p>\n

That\u2019s how features like FreshKeeper, which keeps laundry tumbling after a cycle ends, and NightView, which adjusts refrigerator lighting, were born. These updates started as user suggestions and now rank among the platform’s most-used features.<\/p>\n

Culture and language as design<\/strong><\/h2>\n

\"\"<\/p>\n

LG understands that language and local customs are as important as engineering. Its AI systems are being trained to recognize regional dialects and traditions, especially in Arabic-speaking markets. Additionally, it provides features like prayer times and fasting adjustments during Ramadan.<\/p>\n

These subtle integrations transform the technology from unfamiliar to familiar, helping LG create emotional connections in areas where family and routine define the rhythm of life.<\/p>\n

The philosophy behind the product<\/strong><\/h2>\n

Empathy is at the heart of LG\u2019s AI philosophy. The company strives for technology that feels natural and unobtrusive. When leaders talk about the future, they prioritize trust and comfort over speed or capacity. \u201cAI should not control us. It needs to be contextually aware and empathetic, but always with privacy, security, and encryption in mind,\u201d says Ro.<\/p>\n

This principle underpins LG\u2019s design approach in four key areas: security, entertainment, comfort, and energy. Each aspect connects through shared intelligence, providing a seamless experience. For LG, the smartest home is one that understands you.<\/p>\n

The company\u2019s idea of progress isn\u2019t about louder technology or automation for its own sake. According to LG, the house of the future will know when to respond and when to stay silent. And as Ro puts it: \u201cTechnology can make life easier, but intelligence with empathy makes life better.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Homes mirror how people live, think, and desire. The next step is to make them an extension of their owners\u2019 thoughts by adding intelligence. LG, the popular home appliance brand, leads this change. LG\u2019s vision for the future home is to make it smarter and more seamless. The vision goes beyond automation and app control; […]<\/p>\n","protected":false},"author":254,"featured_media":433736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":[],"meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[29330],"tags":[29372,29418,29417],"audience-intent":[],"content-types":[],"country":[],"entity":[],"persona":[],"class_list":["post-433714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-electronics","tag-hardware","tag-smart-home"],"acf":[],"_links":{"self":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/433714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/users\/254"}],"replies":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/comments?post=433714"}],"version-history":[{"count":0,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/posts\/433714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media\/433736"}],"wp:attachment":[{"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/media?parent=433714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/categories?post=433714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/tags?post=433714"},{"taxonomy":"audience-intent","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/audience-intent?post=433714"},{"taxonomy":"content-types","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/content-types?post=433714"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/country?post=433714"},{"taxonomy":"entity","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/entity?post=433714"},{"taxonomy":"format","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/format?post=433714"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/menatech.net\/en\/wp-json\/wp\/v2\/persona?post=433714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}