Nvidia Expands Its Dominance to 94% of the PC Graphics Card Market
⬤ Nvidia tightened its grip on the global GPU market, outpacing AMD and leaving Intel at 0%.
⬤ Desktop GPU shipments rose nearly 30%, while data center GPUs grew 4.7%—driven by AI and high-performance computing.
⬤ Inventory depletion and pricing shifts signal buyer anxiety, as JPR forecasts a 5.4% decline in discrete GPU growth by 2028.
Nvidia has tightened its grip on the global graphics card market, reaching an unprecedented 94 percent share according to a new report from Jon Peddie Research (JPR). The firm’s latest analysis paints a strong picture for the overall GPU industry, with total shipments of add-in boards rising 27 percent last quarter, driven largely by Nvidia’s momentum.
JPR data shows that the desktop GPU market reached 11.6 million units in the second quarter of 2025, representing an almost 30 percent increase compared to the previous quarter. Shipments of data center GPUs also grew by 4.7 percent quarter-over-quarter, underscoring continued demand for AI and high-performance computing.
The report confirms Nvidia’s continued dominance. While its main competitor AMD recorded overall shipment growth, its market share fell by 2 percent, landing at just 6 percent. Nvidia’s share rose by the same margin, climbing to 94 percent. Meanwhile, Intel’s market share remained at 0.0 percent, reflecting its limited traction in the discrete GPU space.
This dominance is also mirrored in consumer behavior. According to Steam’s most recent hardware survey, Nvidia accounts for nearly 75 percent of GPUs used by gamers worldwide. Seven of the top thirteen most powerful graphics cards in August came from Nvidia’s Blackwell RTX 5000 series.
JPR noted that overall GPU shipments have now surpassed the ten-year average of 5.2 million units. Company president Dr. Jon Peddie explained that prices for mid-range and budget cards have decreased, while high-end models have become more expensive. Unusually, most suppliers’ inventories have been depleted during the second quarter, a sign that buyers are anticipating further price hikes due to expected tariff changes.
The add-in board attach rate for desktop systems increased by 2.3 percent, reaching 154 percent during the quarter.
On the CPU side, the desktop market grew 21.6 percent compared with the previous quarter but was still down 4.4 percent year-over-year. AMD’s CPU shipments rose by 27 percent, while Intel’s increased by only 2 percent. Dr. Peddie warned that uncertainty surrounding tariffs continues to disrupt planning for PC vendors and to worry consumers, which could lead to additional market slowdowns later in the year.
Looking ahead, JPR expects the discrete GPU market to face headwinds. The firm forecasts a negative compound annual growth rate of 5.4 percent between 2024 and 2028, with an installed base of around 163 million units by the end of that period.
